how to write blog posts using ai, Speaking of the elephant in the room, it does not matter that we read the same article recently. You know the one. It starts with a description of today’s fast-paced digital world and includes three instances of the word’delve’ in the first paragraph; it is so human that it reads like a gibberish guide to operating a microwave.
That is what happens when you view Artificial Intelligence as a substitution to a writer rather than a power tool to a writer. My experience in the content trenches spans 10 years, from the era of keyword stuffing (white text on white backgrounds) to the current age of semantic search.
Nevertheless, ChatGPT and Claude did not cause me panic when they were launched. I adapted. Last year, I assisted in producing hundreds of articles using AI; however, the most important thing is that I never copied and pasted raw output and hit publish.
You will need to adjust your workflow to grow your blogging without sacrificing your soul (or even your search rankings) with the help of AI. It is not only a matter of typing a command and leaving it. It is like being an editor-in-chief, where the AI will be your enthusiastic, fast, but hallucinating junior writer. Below are my boots-on-the-ground suggestions and tips for writing AI-assisted blog posts that do not appear to be written by a human.
Phase 1 Phase 1: Ideation and The Blank Page Cure.
It’s not so bad, as writing is actually a matter of thinking. The most important role of AI in this area is possible. It is not much of an opinion, but it is a great pattern recognition. I do not instruct the AI to write a blog post on coffee; I am using it as a brainstorming partner.
I might say: My site is for speciality coffee lovers who are not tired of snobbism. Please provide 10 blog post headlines on brewing techniques that are fun, friendly, and even controversial.
There will be seven duds that the AI will give me, but then it throws me a curveball: Why Your French Press Sucks (And How to Fix It). Boom. That’s a hook.
I did not have to use 20 minutes to get my cursor in front of the screen flashing. I use AI to create summaries, suggest semantically similar keywords, and even generate reader profiles. And still, the decision on where to write? That stays with me.
Phase 2: The Sandwich Process of Drafting.
This is where most people fail. They also ask the AI to write the 1500-word post all in a single draft. What it makes is virtually a structural shambles that loses its focus in the middle.
There is a method that I follow, which I term the Sandwich Method:
- The H. Bun (Top): I do the preface myself. Always. The introduction must have some personal hook, a story or a particular tone that points out, Hi, I am a real person. AI is weak with sincere empathy.
- The AI Meat (Middle): I submit the AI outline to me, bit by bit. I don’t say “Write the body.” I tell him, ” Write three paragraphs, explain the difference between a burr grinder and a blade grinder. Draw a comparison of cutting vegetables and hitting them with a rock. Repeat: she needs to have a helpful but technical tone.
- The Human Bun (Bottom): I write the denouement. The AI-generated conclusions are poor; they usually elaborate on topics no one would have cared to summarise. I also added the closing to ensure there is a clear Call to Action (CTA) or clear thought.
The narrative curve can be maintained by using the statistical approach to the drafting process. If the AI takes the wrong path in the second section, I intercept it before it destroys section three.
Phase 3: The BS -Filter (Fact-Checking)
The hallucinations should be discussed. I just wrote an article about past marketing errors, and the AI identified a 1985 Pepsi campaign that prompted a lawsuit against the company by a monk. It sounded fascinating.
It was even entirely fictitious.

The minute you are writing about Your Money or Your Life (YMYL) problems, finance, health, or law, you are walking on fragile ice unless you can fact-check all claims. AI is not knowledge; it is a prediction mechanism. It predicts the most likely word that will follow, rather than the truth.
My personal rule: If the AI mentions a statistic, a study, or a specific past date, I open a new tab to verify it. If I am unable to locate a primary source, I will cut it. Google demands this through its E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles. By publishing AI-generated hallucinations, you undermine your credibility.
Phase 4: The De-Roboting Edit
It is the most protracted process withthe the highest ROI. I go into search-and-destroy mode when I have a draft. AI uses characteristic words and sentence constructions excessively.
I cut mercilessly the following:
Introduction fluff: To wrap up, it is more important than ever to mention this.
The Fuzzy Hyperbolism:realizese your potential, Game-changer, Find your way.
Symmetrealizeis attached to the same length of sentences. It sounds monotonous.
I manually inject the imperfections. I break the rules of grammar to give effect. I use sentence fragments. My inner monologue was put into practice with the assistance of parenthetical asides (like this one). Personal stories using “I” statements are also presented.
- AI Version: “Hiking is good in terms of cardiovascular health and improves mental health.
- I dislike cardio, but I will walk 3 hours because the scenery is much more exciting than a treadmill screen.
See the difference? One is a voice of information, and the other a voice.
The SEO Reality Check

Google is widely feared for its punitive approach to AI-generated content. Based on my investigation into traffic on my client sites, no AI is being pepenalised byoogle; it is the destructive content.
The algorithm does not matter; having a robot help you write the H2 headers is not a factor, as long as your post is valuable, answers the user’s query, and keeps them on the page longer.
However, you will be subject to the Helpful Content updates when you are pumping out 50 posts a day that are nothing but repetitions of previously posted content. I rely on tools to streamline the final paper, and they help me make intuitive decisions about the level of keyword insertion. But I do not give it a keyword out of place. It is always possible to hack the machine to be read.
Ethical Considerations
Finally, yes, but definitely, be clear, right to yourself and to your listeners. When an article relies heavily on AI, a disclaimer should be considered. AI is a ghostwriter. Mine is as soon as I dictate the plan, perfect the voice, the truth, and shape the argument.
However, once I make the AI do all the thinking, I am no better than the publisher of noise. When AI is used to write, it is not cheating; it is part of the evolution. It will help you take your game to the next level as a writer, editor, and strategist. It is not that the world needs more generic text. It requires your opinion, advanced by technology.
Frequently Asked Questions
Q: Does Google penalise my blog forpenalize of AI content?
Does not particulariseses discriminateese between quality and usable conte nt,regardless ofss of the source of their origin. However, low-quality, raw AI content that adds no value is most likely to be rated low or beaten by an update.
Q: Which AI device is the most appropriate to use in blogging?
A: It depends on your needs. ChatGPT and Claude are effective in drafting and ideation. Jasper and SurferSEO are better suited for a combined SEO workflow. One should get acquainted with prompting using a classic LLM (Claude or GPT-4).
Q: That does not imply that I must tell that I used AI?
A: General blogs would not be currently highly regulated by law, but are transparent, and that is how trust is made. Others are disclosures, including those published with the assistance of AI technology,and reviewed and fact-checked by [Author Name]f forthe publications.
Q: How much time does AI save?
A: It also saves about 50-60 per cent of the drafting time in my case. But iit reduces editing the thing Overall, my level of content creation is much higher, 30-40 per cent, but the objective condition is the reduced mental fatigue.
